Shady Grove Fertility Jones Institute
601 Colley Avenue, Norfolk, Virginia 23507 Fertility clinic
Google place photo: Shady Grove Fertility Jones Institute
Google place photo: Shady Grove Fertility Jones Institute
Google place photo: Shady Grove Fertility Jones Institute
Google place photo: Shady Grove Fertility Jones InstituteHighlights
On-site IVF laboratory
IVF and embryology laboratory at the Norfolk location.
Parking and arrival
Visitor Garage A, via Wagner Road. Walk across Olney Road toward Lewis Hall, then enter the Jones Institute from Colley Avenue.
About Shady Grove Fertility Jones Institute
Shady Grove Fertility Jones Institute’s Norfolk center provides comprehensive fertility care in Southern Virginia. The clinic combines the Jones Institute’s regional history with Shady Grove Fertility’s reproductive medicine resources, offering fertility evaluation, intrauterine insemination (IUI), in vitro fertilization (IVF), fertility preservation,
donor services, genetic testing and other family-building options. The Norfolk medical team includes Nicole Banks, MD, and Benjamin S. Harris, MD, MPH.
Treatments offered
Fertility consultations
Fertility and ovarian reserve testing
Semen analysis
Hysterosalpingogram (HSG)
Low-tech fertility treatment
Intrauterine insemination (IUI)
In vitro fertilization (IVF)
Donor egg, sperm and embryo treatment
Genetic screening and testing
Gestational carrier treatment
Egg freezing
Fertility preservation for cancer patients
LGBTQIA+ family building
Financial counseling
Cycle monitoring
Weekdays 7–9:30 a.m.; weekends 7–11 a.m.
Success rates
Verified clinical data — percentage of live births from intended IVF cycles versus the national average, broken down by patient age.
CDC reporting details
Source: CDC ART Fertility Clinic Success Rates Report, 2022.
Doctors

Nicole Banks, M.D. Lead physician
Board-Certified Reproductive Endocrinologist and Infertility Specialist, SGF Jones Institute

Benjamin S. Harris, M.D., MPH
Double Board-Certified Reproductive Endocrinologist and Infertility Specialist; Medical Director, Southern Virginia, Shady Grove Fertility; MD, MPH
Cost of treatment
Clinic-reported pricing and affordability details where available.
Reviews
I was in some of the worse pain for my ER. The minute I got into the surgery center Lindsey RN saw that. It was really hard getting and IV on me and all the nurses teamed up to help. Eventually Margo was able to get a good one in my hand after making sure I was so comfortable. Kourtney was my post op nurse and she was tentative and a true girls girl. I loved all the staff here and appreciate them so much during my rough time!
We are extremely disappointed with our experience—particularly with the billing and administrative side of this clinic. Unfortunately, they’re really living up to the “shady” in Shady Grove. From the start, we were given an extremely high estimate for medications and the IVF process. When I asked if they had contacted our insurance (we had IVF coverage through UHC), I was told they hadn’t—because they assumed we didn’t have coverage. That mistake alone forced us to restart the process and caused significant delays. Over a 17-month period, we only had the opportunity for one transfer. A large part of that delay stemmed from the billing department repeatedly failing to follow proper insurance and pre-authorization protocols. Pre-auths were submitted incorrectly or late, constantly pushing us back. Meanwhile, billing blamed nursing, nursing blamed billing, and we were stuck in the middle with no accountability. Had I not personally stayed in constant contact with our insurance company to identify the issues, I genuinely don’t believe anyone at the clinic would have taken the time to figure it out. We also had early issues with our initial primary nurse—communication was poor, and instructions were sometimes inaccurate, which is concerning in a medical setting. Ultimately, I had to take over most of the communication for 17 months because the administrative stress was overwhelming for my wife. Sadly, our one transfer was unsuccessful. Now, a full year later, SGF is still holding our deposit while they “work through billing issues” with insurance. Communication remains poor—callbacks don’t happen when promised, and responses feel like copy-and-paste templates. I continue to spend my own time chasing updates. The stress from this entire experience ultimately led us to decide not to pursue IVF any further. It’s hard not to wonder how much that stress may have impacted our outcome. To be fair, there were a few bright spots: Our second primary nurse, Alana, was outstanding—empathetic, responsive, and genuinely helpful. Dr. Macalas was kind, though we had limited interaction. Alecia in billing did help resolve some of the initial insurance issues. That said, if we could go back and choose a different clinic, we absolutely would. This process is already difficult enough—patients shouldn’t have to fight the system meant to support them.
I've been receiving care at Shady Grove Fertility Norfolk, and my experience has been consistently positive. Doctor Banks is very professional and she genuinely listens to what we need, which makes me feel so comfortable and cared for. Nurse Practitioner Katelyn is also professional and very helpful. She's very patient with me and I never feel rushed, she always explains things clearly. The ultrasound team, both the guy and the lady who assisted me, were amazing. They were excellent at their jobs and made the whole process smooth. The phlebotomist, Quala who drew my blood was especially gentle — she didn’t hurt me at all, and she made the whole process quick and comfortable. The other phlebotomists (Mickella and Amber) I’ve met have all been friendly and professional as well. They really help make each visit feel smooth. The receptionists are always so kind and helpful. They make me feel comfortable the moment I walk in. I want to thank you all. 😊
Credit is due!!!! Admitting Nurse - Kortney Anderson Anesthesia CRNA Tabitha Lozada OR Team Shannon Murillo & Margo Anderson, RN Recovery Nurse Rachel Emerich Procedure Physician Dr. McAlas My care team was the absolute best. I felt so cared for during my procedure, and their kindness, attentiveness, and support made such a difference. They helped me feel comfortable and reassured the entire time. I am incredibly grateful for the level of care I received. P.S. I really enjoyed the kind words written on the walls, very sweet touch.
The front desk staff (Amber, Aeniqua, Michelle) were very helpful with getting me scheduled and checked in before the big snowstorm. It was a very smooth process. Lab techs (Mickella & Quaia) are so talented, caring and friendly, my blood draw was quick and didn’t hurt a bit.
Clinic Location
601 Colley Avenue, Norfolk, Virginia 23507
Working hours
- Monday
- 7:00 AM – 4:00 PM
- Tuesday
- 7:00 AM – 4:00 PM
- Wednesday
- 7:00 AM – 4:00 PM
- Thursday
- 7:00 AM – 4:00 PM
- Friday
- 7:00 AM – 4:00 PM
- Saturday
- 7:00 – 11:00 AM
- Sunday
- 7:00 – 11:00 AM
Other locations
Shady Grove Fertility operates 38 locations across Colorado, District of Columbia, and 7 more regions.
This location
Shady Grove Fertility Jones Institute
601 Colley Avenue, Norfolk, Virginia 23507
Shady Grove Fertility in Virginia Beach
6161 Kempsville Circle, 220, Norfolk, Virginia 23502
Shady Grove Fertility-Richmond
9030 Stony Point Parkway, Suites 390 and 450, Richmond, VA 23235
Shady Grove Fertility in Richmond
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Shady Grove Fertility in Woodbridge
13580 Groupe Drive, Suite 105, Woodbridge, Virginia 22192
Shady Grove Fertility in Arlington
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Shady Grove Fertility in Fairfax
8501 Arlington Boulevard, Suite 500, Fairfax, Virginia 22031
Shady Grove Fertility in Fair Oaks
12011 Lee Jackson Memorial Highway, 302, Fairfax, Virginia 22033
Shady Grove Fertility in Reston
1850 Town Center Parkway, Pavilion II, Suite 650, Reston, Virginia 20190
Shady Grove Fertility in Leesburg
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Shady Grove Fertility — Fredericksburg
200 Executive Center Parkway, Suite 102, Fredericksburg, Virginia 22401
Shady Grove Fertility in Waldorf
3010 Crain Highway, Suite 201, Waldorf, Maryland 20601
Shady Grove Fertility in Washington, D.C.
1801 K Street Northwest, Suite M110, Washington, District of Columbia 20006
Shady Grove Fertility in Annapolis
2000 Medical Parkway, 308, Annapolis, Maryland 21401
Shady Grove Fertility at Sibley Hospital
5215 Loughboro Road Northwest, 410, Washington, District of Columbia 20016
Shady Grove Fertility-Rockville
9601 Blackwell Rd, 4th Floor, Rockville, MD 20850
The Wellness Center at Shady Grove Fertility
9601 Blackwell Road, 5th floor, Rockville, Maryland 20850
Shady Grove Fertility in Columbia
10630 Little Patuxent Parkway, 305, Columbia, Maryland 21044
Shady Grove Fertility in Baltimore – Harbor East
720 Aliceanna Street, 300, Baltimore, Maryland 21202
Shady Grove Fertility – Towson
Dulaney Center II, 901 Dulaney Valley Road, Suites 100 and 616, Towson, MD 21204, Towson, MD 21204
Shady Grove Fertility in Frederick, MD
165 Thomas Johnson Drive, f, Frederick, Maryland 21702
Shady Grove Fertility — Westminster
844 Washington Road, Suite 302, Westminster, Maryland 21157
Shady Grove Fertility in York
2200 South George Street, 1, York, Pennsylvania 17403
Shady Grove Fertility in Lancaster
205 Granite Run Drive, 350, Lancaster, Pennsylvania 17601
Shady Grove Fertility in Philadelphia
1515 Market Street, Ste. 1030, Philadelphia, Pennsylvania 19102
Shady Grove Fertility-Pennsylvania
735 Chesterbrook Boulevard, Chesterbrook, PA 19087
Shady Grove Fertility in Abington
1653 The Fairway, Suite 218, Jenkintown, Pennsylvania 19046
Shady Grove Fertility in Mechanicsburg
2005 Technology Parkway, Building 2 Suite 340, Mechanicsburg, Pennsylvania 17050
Shady Grove Fertility in Warrington
865 Easton Road, Suite 290, Warrington, Pennsylvania 18976
New York Fertility Medical Practice, PLLC, dba, Shady Grove Fertility New York
110 E. 60th St, Suite 500, New York, NY 10022
Shady Grove Fertility in Wexford
6400 Brooktree Court, 100, Allegheny County, Pennsylvania 15090
Shady Grove Fertility – Atlanta / Sandy Springs
1100 Lake Hearn Drive, Suite 400, Atlanta, GA 30342, Atlanta, Georgia 30342
Shady Grove Fertility Tampa Bay
5016 W. Cypress St, Suite 302, Tampa, FL 33607
Shady Grove Fertility – Clear Lake
1015 W Medical Center Blvd, Suite 2100, Webster, TX 77598
Shady Grove Fertility Colorado
8200 E. Belleview Ave, Suite 615-E, Greenwood Village, CO 80111
Shady Grove Fertility — Beaumont
2344 Dowlen Road, Beaumont, Texas 77706
Shady Grove Fertility — Hagerstown
1165 Imperial Drive, Suite 200, Hagerstown, Maryland 21740
Shady Grove Fertility — Silver Spring
804 Pershing Drive, Suite 4, Silver Spring, Maryland 20910