Shady Grove Fertility Jones Institute
4.4276 verified reviews

Shady Grove Fertility Jones Institute

601 Colley Avenue, Norfolk, Virginia 23507 Fertility clinic

Highlights

On-site IVF laboratory

IVF and embryology laboratory at the Norfolk location.

Parking and arrival

Visitor Garage A, via Wagner Road. Walk across Olney Road toward Lewis Hall, then enter the Jones Institute from Colley Avenue.

About Shady Grove Fertility Jones Institute

Shady Grove Fertility Jones Institute’s Norfolk center provides comprehensive fertility care in Southern Virginia. The clinic combines the Jones Institute’s regional history with Shady Grove Fertility’s reproductive medicine resources, offering fertility evaluation, intrauterine insemination (IUI), in vitro fertilization (IVF), fertility preservation,

donor services, genetic testing and other family-building options. The Norfolk medical team includes Nicole Banks, MD, and Benjamin S. Harris, MD, MPH.

Treatments offered

Fertility consultations

Fertility and ovarian reserve testing

Semen analysis

Hysterosalpingogram (HSG)

Low-tech fertility treatment

Intrauterine insemination (IUI)

In vitro fertilization (IVF)

Donor egg, sperm and embryo treatment

Genetic screening and testing

Gestational carrier treatment

Egg freezing

Fertility preservation for cancer patients

LGBTQIA+ family building

Financial counseling

Cycle monitoring

Weekdays 7–9:30 a.m.; weekends 7–11 a.m.

Success rates

Verified clinical data — percentage of live births from intended IVF cycles versus the national average, broken down by patient age.

CDC IVF success rates — Shady Grove Fertility Jones Institute
National averageThis clinic — better than averageThis clinic — below average
49.7%0%
36.3%0%
23.1%0%
7.7%0%
<35 yo35-37 yo38-40 yo40+ yo
<35 yoBelow average
35-37 yoBelow average
38-40 yoBelow average
40+ yoBelow average

CDC reporting details

Reporting clinicVirginia Fertility Associates, LLC, SGF Jones Institute (CDC clinic ID 884)
Reporting address601 Colley Ave, Norfolk, VA 23507
2022 ART cycle count0
Data interpretationNo ART cycles reported in 2022; the zero values do not represent an observed live-birth success rate.
Sourcehttps://data.cdc.gov/resource/cchw-gdwa.json?clinicid=884&questionid=Q011&filterid=F009

Source: CDC ART Fertility Clinic Success Rates Report, 2022.

Doctors

Cost of treatment

Clinic-reported pricing and affordability details where available.

Egg freezingN/Aper cycle, when listed
IVF cycleN/Aper cycle, when listed
Financing
$
Ask clinicAffordability options

Reviews

4.4
Based on 276 verified reviews
K
Ky
5.0 · 3 weeks ago
Verified

I was in some of the worse pain for my ER. The minute I got into the surgery center Lindsey RN saw that. It was really hard getting and IV on me and all the nurses teamed up to help. Eventually Margo was able to get a good one in my hand after making sure I was so comfortable. Kourtney was my post op nurse and she was tentative and a true girls girl. I loved all the staff here and appreciate them so much during my rough time!

JM
John morgan
1.0 · 3 months ago
Verified

We are extremely disappointed with our experience—particularly with the billing and administrative side of this clinic. Unfortunately, they’re really living up to the “shady” in Shady Grove. From the start, we were given an extremely high estimate for medications and the IVF process. When I asked if they had contacted our insurance (we had IVF coverage through UHC), I was told they hadn’t—because they assumed we didn’t have coverage. That mistake alone forced us to restart the process and caused significant delays. Over a 17-month period, we only had the opportunity for one transfer. A large part of that delay stemmed from the billing department repeatedly failing to follow proper insurance and pre-authorization protocols. Pre-auths were submitted incorrectly or late, constantly pushing us back. Meanwhile, billing blamed nursing, nursing blamed billing, and we were stuck in the middle with no accountability. Had I not personally stayed in constant contact with our insurance company to identify the issues, I genuinely don’t believe anyone at the clinic would have taken the time to figure it out. We also had early issues with our initial primary nurse—communication was poor, and instructions were sometimes inaccurate, which is concerning in a medical setting. Ultimately, I had to take over most of the communication for 17 months because the administrative stress was overwhelming for my wife. Sadly, our one transfer was unsuccessful. Now, a full year later, SGF is still holding our deposit while they “work through billing issues” with insurance. Communication remains poor—callbacks don’t happen when promised, and responses feel like copy-and-paste templates. I continue to spend my own time chasing updates. The stress from this entire experience ultimately led us to decide not to pursue IVF any further. It’s hard not to wonder how much that stress may have impacted our outcome. To be fair, there were a few bright spots: Our second primary nurse, Alana, was outstanding—empathetic, responsive, and genuinely helpful. Dr. Macalas was kind, though we had limited interaction. Alecia in billing did help resolve some of the initial insurance issues. That said, if we could go back and choose a different clinic, we absolutely would. This process is already difficult enough—patients shouldn’t have to fight the system meant to support them.

ND
Natsuko Dickerson
5.0 · 4 months ago
Verified

I've been receiving care at Shady Grove Fertility Norfolk, and my experience has been consistently positive. Doctor Banks is very professional and she genuinely listens to what we need, which makes me feel so comfortable and cared for. Nurse Practitioner Katelyn is also professional and very helpful. She's very patient with me and I never feel rushed, she always explains things clearly. The ultrasound team, both the guy and the lady who assisted me, were amazing. They were excellent at their jobs and made the whole process smooth. The phlebotomist, Quala who drew my blood was especially gentle — she didn’t hurt me at all, and she made the whole process quick and comfortable. The other phlebotomists (Mickella and Amber) I’ve met have all been friendly and professional as well. They really help make each visit feel smooth. The receptionists are always so kind and helpful. They make me feel comfortable the moment I walk in. I want to thank you all. 😊

NP
Natasha Phillips
5.0 · 4 months ago
Verified

Credit is due!!!! Admitting Nurse - Kortney Anderson Anesthesia CRNA Tabitha Lozada OR Team Shannon Murillo & Margo Anderson, RN Recovery Nurse Rachel Emerich Procedure Physician Dr. McAlas My care team was the absolute best. I felt so cared for during my procedure, and their kindness, attentiveness, and support made such a difference. They helped me feel comfortable and reassured the entire time. I am incredibly grateful for the level of care I received. P.S. I really enjoyed the kind words written on the walls, very sweet touch.

LS
Lacresha “Lala” Skillern
5.0 · 6 months ago
Verified

The front desk staff (Amber, Aeniqua, Michelle) were very helpful with getting me scheduled and checked in before the big snowstorm. It was a very smooth process. Lab techs (Mickella & Quaia) are so talented, caring and friendly, my blood draw was quick and didn’t hurt a bit.

See all reviews

Clinic Location

601 Colley Avenue, Norfolk, Virginia 23507

Get directions

Working hours

Monday
7:00 AM – 4:00 PM
Tuesday
7:00 AM – 4:00 PM
Wednesday
7:00 AM – 4:00 PM
Thursday
7:00 AM – 4:00 PM
Friday
7:00 AM – 4:00 PM
Saturday
7:00 – 11:00 AM
Sunday
7:00 – 11:00 AM

Other locations

Shady Grove Fertility operates 38 locations across Colorado, District of Columbia, and 7 more regions.

This location

Shady Grove Fertility Jones Institute

601 Colley Avenue, Norfolk, Virginia 23507

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Shady Grove Fertility in York

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Shady Grove Fertility – Atlanta / Sandy Springs

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